In an article in Exame magazine, management visionary Jim Collins, during the HSM ExpoManagement event in São Paulo, stated that one of the biggest challenges facing companies today is the lack of reflection, of doing everything on autopilot, without fear of the business disappearing. This is a very risky situation, especially in an era marked by innovation and the speed with which changes in consumption occur.
“It’s not those who innovate, innovate and only innovate who win the market. The ones who win are those who know how to integrate creativity and discipline into an innovative product or service and, of course, have the scalability to reach the customer,” he said.
The most consistent companies are those, he says, that have their businesses based on passion, built through arduous discipline and empirical creativity. “Only with them do you have the willingness to do what is necessary and to decide efficiently on how to do it,” he said.
Collins also argues that a certain “productive paranoia” is also necessary for leaders. “You only learn from the mistakes that require you to survive. There’s no point in being afraid because you can’t predict where and when the next obstacles will come from, but you need to be prepared for when they happen,” said the visionary.
Some examples of companies that have survived and/or grown from a new idea include Southwest Airlines, which started with three airplanes, and Microsoft, which started with five employees. “They all had careful risk management and prudence. But they also had bold, big, ambitious goals to be very good at what they set out to do,” Jim said.
According to Collins, leaders always need to stop and reflect on their business and their own approach. Who are your leaders and mentors? How can you be a mentor to your employees or ambitious young people? These are some of the questions he suggests that need to be asked.
But there are 12 more, which he says are essential for anyone who wants to be a successful manager. They should be answered by the manager, entrepreneur and also by their employees and they are:
1-Do we want to create a great company and are we willing to put in the effort to do so?;
2-Do we have the right people in key positions? “Putting people in the right place is the hardest decision a leader can make and it needs to be made for the business to thrive,” Collins said;
3-What are the brutal facts? “That is, where and in what you still need to improve,” he said;
4-If our company disappears, who will miss us? “In this sense, the leader must also ask himself which people on his team have the ability to get back on their feet if necessary,” says Jim;
5-What is your 20-mile march? What is your personal motivation? How do you know if you are within it or not?
6-Where are we going to bet based on empirical creativity?;
7-What are the essential values that we will always follow?
8-What is the bold, big and hairy goal that we are going to set for the next 15 or 25 years?
9-What can kill us and how can we protect ourselves?
10-What do you need to stop doing to make room for this new focus?
11-How can you increase your return on luck? “Bill Gates didn’t have luck, but boldness, creativity, ambition, a great idea. And a little bit of luck,” Collins said;
12-Are we a level five management team and are we creating a level five culture?
Getting involved with something you love and believe in will bring you ultimate satisfaction, Collins says. “When you find the ideal partners to do something with you that gives you passion and professional fulfillment, you end up making a unique contribution to the world, making a difference for people. That is true success,” said the visionary.