Establish esteem and credibility—that is, your audience, your customers, must have a preference for you and your brand. Identify with it to the point of creating positive associations and respect. To this end, good relationships and engagement, also in the after-sales process, whether of a product or service, are essential to winning customers. Read more…
To improve your personal development, it's important to identify what is and isn't part of your personal and/or professional profile. What are your core values and how do you develop your skills? Your success is shaped by the reasons that drive you. Read more…
Every athlete's dream is to have a prominent place on a professional soccer team and, who knows, even be part of the illustrious Brazilian National Soccer Team. The athlete needs to be focused on their work on the field; it's up to the Intermediary to seek opportunities that enable transformation. Read more…
When you think that the pursuit of greater productivity while maintaining quality standards has reached its limit, it's because you haven't yet tried decentralizing power and giving your team more autonomy. When you choose to focus on the organization's strategic activities, you're making good use of the material. Read more…
High-performance companies require an active legal team, because the role, especially the way they operate, of the modern lawyer is different. A company's legal department must act preventively, participate in market strategies, and act as an active consultant to the entrepreneur. In practice, the professional Read more…
In an article in Exame magazine, management visionary Jim Collins, during the HSM ExpoManagement event in São Paulo, stated that one of the biggest challenges facing companies today is the lack of reflection, the need to do everything on autopilot, without fear of the business disappearing. This is a situation Read more…
Humans are static creatures, always seeking to enter and remain in their comfort zone. We love comfort, have inflated egos, and many fears, so we close our eyes to the signs life sends us and don't explore other forms of work. Read more…
Consulting firm PwC released a report stating that, in Brazil, more than 80% of companies are family-owned. However, other studies by the same organization show that only 12% of family businesses reach the third generation, and only 1% reach the fifth. This situation is mainly due to the lack of a business plan. Read more…
Any change process is only possible through people. Therefore, during this process, everyone involved must be aware of what will actually be done, as well as the extent of their responsibility. The entire process must be implemented through open, free, and transparent communication. Read more…
Negotiating is a common practice in everyday life and professional life. Executing plans and strategies are the biggest challenges in today's business. Adjusting priorities based on strategies and plan execution seems like a never-ending battle. Based on these questions, author Chris McChesney, Read more…