In order to improve your personal development, it is important that you are able to identify what is and what is not part of your personal and/or professional profile. What are your main values and how do you develop your skills? Your success is made up of the reasons that drive you and what you intend to do with your life. This guides your strategies. Having a clear vision of where you want to go may seem complicated at first, but start designing this path so that you can understand where you want to go.
Personal marketing is not just about appearance, but also about visuals, and its basic purpose is to create and offer value. It is what helps a person to better orient themselves with their resources and efforts, making their qualities and differences recognized. It establishes acceptance, familiarity and closeness with other people, clients and employers. Your appearance is your brand. The point is: does your appearance convey the image you want to convey to others?
Building a brand and market makes it easier to make yourself known, differentiate yourself from the competition and strengthen your image. Furthermore, to work on your personal marketing, you don't necessarily need to invest in designer clothes, but you do need to take care of your appearance, hygiene and intellect. A good tip is a well-trimmed beard for men and accessories that aren't too much for women. In a society that values appearance so much, whether you like it or not, your look and attitude are your calling card. Even if the organizational environment is flexible, basic care needs to be maintained, adapting to the place you are.
The application of digital marketing, for example, must always be based on professional ethics and excellence in the provision of the service provided, thus creating a professional strategy of alignment with the market, worthy and effective, in which you want to be part of.
To be continued…
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