Establish esteem and credibility, that is, the public, your customers, must have a preference for you, for your brand. Identify with it to the point of creating positive associations and respect. To this end, good relationships and engagement, also in the after-sales, whether of a product or service, become essential to win loyal customers and/or prestige in your career.
Working on and expanding your network of relationships is a basic personal marketing tip. You need partners, just as you need followers and fans. Maintain relationships and closeness with people in your field of expertise or in the segment in which you work or would like to work. Attend lectures, courses, seminars, and educate yourself whenever possible. It is through relationships that you create bonds, meet people, share common interests, and are noticed and remembered.
Strategic planning is the backbone of marketing. The central point of monitoring and understanding the evolution of marketing will be through the point-by-point structuring of what needs to be done and how to do it, with immediate, short, medium and long-term actions. After all, more than identifying, the brand must generate the perception of quality assurance and commitment.
Having a way to identify yourself makes it easier to promote your work. So create a logo that is unique to you, for your social media pages and for your email signature. People will learn to associate it with you and the recognition will work in favor of your credibility.
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