Human beings are static creatures who always seek to enter and remain in their comfort zone. We love comfort, have inflated egos and many fears, which is why we close our eyes to the signs that life sends us and do not explore other forms of work. This leads to blindness to opportunities and ideas, which are later successfully developed by our competitors.
This ignorant innocence that affects us has an explanation: every process of change and achieving important things involves getting off your ass and going after problems. That's right, problems. If you want to see opportunities or create innovative products, you need to pay attention to problems, and I'm going to prove it to you.
When we don't establish the problem, we end up going around in circles and never finding an adequate solution, because we don't know what the issue is, precisely the factor that anchors the other topics of a research, such as the environment and the people involved. The client, who may even bring the "wrong problem", will never be satisfied, or worse, will not have their real problem solved. Therefore, it is necessary to conceptualize this challenge clearly for everyone involved in the project, if there are more people, so that everyone will move in the same direction.
When we face problems, we look at them differently, trying to find ways to simplify what is complex, to make things that are slow quick, things that are heavy light, to unify and combine what is separate, and many other situations that we normally do not pay attention to, pretending we are not seeing, getting used to the wrong and more complicated way of carrying out activities. This is where we are restricted from changing, even if it is for our benefit.
All of humanity's brilliant ideas, as well as all those that are not brilliant but are incredibly useful in our daily lives, were created from problems, from discrepancies between the result obtained and the expected result, on any type of topic. There is no miracle formula and the proof of this is that, nowadays, few things are actually invented/solved (back in the day, Einstein, Tesla, Edison and their gang didn't have the fashionable x, y, z method, but they did have a vision for the problems, as well as a willingness to put their heads down and work, in other words, they took action).
There is no ideal formula because when the problem is structured and you start thinking inventively, the process feeds all the action. You will immerse yourself in it, you will experience the issue… and suddenly, everything around you will become a reference. This entire journey that you will take is because, first, you looked at the problems, and in silence your mind worked on that issue, calibrating your reasoning, making you research and understand more and more about the subject, giving you the confidence to move forward, awakening your curiosity – and then you have in your hands factors that allow you to achieve something great.
